SEO For Artists

Today, I delved more into search engine optimization for my website. I considered my rankings–and that of my competition. Can I say this without sounding cocky or arrogant? There are a lot of horrible art sites out there from music (.MID files to add insult to injury), gaudy colors (for an artist? C’mon.), horrible code, causes (Causes carry baggage that a retailer might not want.), huge images, and numerous other fatal errors of web site design.

I find a poor presentation less forgivable among artists. We’re all about creating the perfect painting. Why does that end sometimes with our web presence? My advice for artists looking to establish their web appeal–look elsewhere than your colleagues for web design advice. Look to other sites in different industries who are doing it right. Emulate them. How will you know a good site? Trust your instincts. Trust your artist’s eyes about what looks good and then translate it into your marketing strategy.