SEO For Artists

Before beginning work on a new blog or website, it pays to consider your audience. Who are you trying to target and why? Answers to these questions will drive the direction of your web content and help you set marketing goals.

A good tool for discovering who your audience comes from the Microsft AdLabs . Unlike other SEO tools on the Internet, this tool also allows you to discover the demographics behind keywords. Armed with this knowledge, you can then tailor your web content. You can also apply this information to design, layout, and perhaps even color schemes.

The important thing to remember is that you are building a site for your visitors. Put yourself in their shoes, see with their eyes. Brainstorm about what you as a visitor would like to see, how a visitor would like to navigate through your site. While it’s easy to take ownership of a site and create it for you, the visitors are the ones you need to please.

Here are some point to consider:

• Use a casual, friendly tone in your writing. Don’t talk down to your audience.
• Make site navigation intuitive and user friendly.
• Make it easy for a visitor to purchase from your site, if that’s your goal. No more than three clicks to checkout.
• Review your site metrics often. This is where you can find out how visitors are locating your site.
• Adapt, adapt, adapt

Your website or blog is a dynamic thing. To succeed, you  must evolve with your audience.