Jul 01 2009
How Not To Make Money Blogging
Lately, I’ve been working to recruit bloggers for a client of mine. We’re trying to create buzz about their product. I have used paid blogging services for some time. I always make it a point to choose opportunities that fit my blog and ones that I can honestly feel okay to take. I also make it a point not to be so blatant in my writing. So, I do have the blogger’s perspective. Now, I’m doing a bit of work as the advertiser.
Naturally, one wants to know who is doing the blogging. I’ve had an opportunity to check out many blogs, both good and bad. Since blogging is a way people are trying to make money, here’s some advice about making money doing it.
Blog regularly.
I can’t tell you how many blogs I’ve nixed because the posts just aren’t there. If you want to make money at blogging, you need an audience. You get an audience by writing. Period.
Save the rants.
If you’re listing your blog on a site to get advertisers to offer you money to blog, can the rants about the cable company, your husband, the kids, or eBay. If you’re presenting yourself as a professional, act like one. Again, there were many blogs I bypassed simply because of the language or tone of the blog. As an advertiser, I’m not going to want a post on a blog that is controversial or otherwise, unprofessional. Save the rants for your personal blog, not the one with which you’re trying make money.
Watch your language.
Perhaps we are a bit more desensitized as a whole, nevertheless, watch the potty mouth when blogging. Laying out cash on an anonymous blogger is a risk. Businesses don’t want to waste money on a blogger that is liable to offend. Heck and darn get the point across too.
I realize that this may seem way conservative, but frankly, it’s a fact. With the age of being so connected, businesses can’t afford negative associations, especially now when advertising dollars have to be managed better than ever. If you want to make money blogging, show the businesses that you’re a good risk.